The leadership team carries the organization purpose, defines the strategy and the roadmap. The sprint facilitator lead helps the organization to transform itself through collective intelligence with the sponsorship of the creative leader. It does this with creative processes defined in the purpose, strategy and roadmap design sprints. The product leader is ultimately responsible with the different teams for the end to end development of a product and/or service. The creative leader is for the sustainable & human-centered transformation of the organization. The transformation catalyst coaches the organization at all levels to align it with the purpose and needs of end customers.